As the Market and Competitive Intelligence Manager, you will be responsible for expanding and maturing our M&CI capability at Brivo. You lead research to support strategic company, product and sales initiatives in a highly-visible new role within our growing Product Marketing team.
You will bring relevant data from across the entire Brivo organization along with external sources to be the pulse of competitors and market trends and shifts. You will define, design primary and secondary research and report results to leadership to help shape our strategy across departments. You will create and develop assets, tools, templates, frameworks, methodologies and pro-actively maintain them constantly.
To be successful, you must be constantly curious, crafty-by-design and able to distill abstract ideas into actionable intelligence. You must have a passion for research and digging in deep to identify trends that matter as well as a mindset of urgency. You must also be ruthless in prioritization to ensure your efforts have the biggest impact on the organization.
You will also be expected to:
Be the subject matter expert (SME) on the market and competitive landscape
Know our key competitors' product, business, sales, and market positioning; Gather information from publicly available sources to better understand the competitive landscape
Manage the Brivo research agenda and establish a regular practice for identifying research needs, questions to answer, appropriate vehicles to gather (primary or secondary research) and execute research projects to deliver business insights
Manage ongoing win/loss analysis program to determine factors impacting deals and recommendations for improving closed-won deals.
Identify industry trends and competitors' behavior that support future product development and go-to-market strategies
Collaborate with internal teams and assess our products, technologies, solutions, customer experience and compare to competitors
Create effective collateral such as battle cards, technical briefs, feature matrix and ensure they remain up-to-date across a variety of competitors
Create reports, presentations; share and enrich intelligence and insights through internal user communities including executive briefings, sales huddles and more.
8-10 years of experience in Product Marketing, Product Management, Research or a similar role
Must understand core research principles and how to effectively run research projects
Must have deep experience in market analysis and competitive research
Excellent communication skills
Detail-oriented and self-sufficient
Analytical mind and strong quantitative skills
BS/BA in Marketing, Communications or similar field
Brivo is the global leader in mobile, cloud-based access control for commercial real estate, multifamily residential, and large distributed enterprises. Our comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation, elevate employee and tenant experience, and improve the safety of all people and assets in the built environment. Having created the category over twenty years ago, our building access platform is now the digital foundation for the largest collection of customer facilities in the world, trusted by more than 25 million users occupying over 300M square feet of secured space in 42 countries.
Our dedication to simply better security means providing the best technology and support to property owners, managers, and tenants as they look for more from buildings where they live, work, and play. Our comprehensive product suite includes access control, smart readers, touchless mobile credentials, visitor management, occupancy monitoring, health and safety features, and integrated video surveillance, smart locks, and intercoms. Valued for its simple installation, high-reliability backbone, and rich API partner network, Brivo also has the longest track record of cybersecurity audits and privacy protections in the industry.
Brivo is privately held and headquartered in Bethesda, Maryland. Learn more at www.Brivo.com
Brivo is an Equal Opportunity/Affirmative Action Employer